ugliest color cigarette packages Pantone 448C: The World's Explained The colour Pantone 448 C

The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck World's ugliest colour' used on cigarette packets to put smokers off The Independent The Independent In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian

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